6 Strategic Mobile Solutions For The Insurance Industry
Find out 6 major opportunity areas to implement mobile in the Insurance Industry
By 2018, insurers anticipate nearly one-fifth (19.7%) of their business to be generated through internet, up from 12.7% in 2013. Another 10.9% is expected to come via mobile channels, up from a mere 1.5% in 2013. In effect, within five years, nearly one-third of the insurance industry’s business is expected to occur digitally.”–World Insurance Report, 2014
Mobile, is obviously, no longer just an option – it is a necessity.
Insurers have to now think outside the box and adopt a holistic approach in designing their mobile strategy in order to cater to constantly evolving customer demands and inspire stickiness to the brand amongst their target audience members. We have identified 6 key opportunity areas that an insurance company must explore to sustain its brand value and to generate greater value in terms of ROI.
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