6 strategic mobile solutions for the Insurance industry
Find out 6 major opportunity areas to implement mobile in the Insurance Industry
“By 2018, insurers anticipate nearly one-fifth (19.7%) of their business to be generated through internet, up from 12.7% in 2013. Another 10.9% is expected to come via mobile channels, up from a mere 1.5% in 2013. In effect, within five years, nearly one-third of the insurance industry’s business is expected to occur digitally.”–World Insurance Report, 2014
Mobile, is obviously, no longer just an option – it is a necessity.
Insurers have to now think outside the box and adopt a holistic approach in designing their mobile strategy in order to cater to constantly evolving customer demands and inspire stickiness to the brand amongst their target audience members. We have identified 6 key opportunity areas that an insurance company must explore to sustain its brand value and to generate greater value in terms of ROI.
Download this free ebook now to check them out!