In the early days, communities in the software industry served a very narrow function – namely, sharing static content related to product support and trouble shooting. Since that time, communities have evolved into a multi-faceted and versatile tool to increase brand awareness, develop brand loyalty, generate insights on product usage, understand customer needs and deliver better outcomes. Communities should try to facilitate and fulfill the following critical needs for any product or platform:
Generate real-time feedback & facilitate customer discovery
For most businesses, collecting and processing customer feedback is often an expensive and time-consuming process. Communities serve as an important platform to test new ideas, collect real-time feedback on existing and new features, which could be an invaluable tool to plan future enhancements and deliver improved customer experience. Communities can provide an early and continuous feedback loop which will allow businesses to discover evolving customer needs and help them adjust their product development roadmaps.
Build user generated content on product usage
Traditional support content doesn’t cater to every conceivable product use case and hence is ineffective in providing troubleshooting guidance in non-standard scenarios. Online communities encourage users to share their experience, knowledge, and issues, which helps in producing lots of user-generated content, that is more authentic, engaging, and practical. Over a period of time, successful communities nurture and develop engaged customers, which goes a long way in increasing loyalty.
Brand building, customer loyalty, and retention
Many successful products and platforms have built massive online communities and engaged their customers through a multitude of channels. Consistent engagement leads to a sense of belonging to a community, which results in better branding, develops customer loyalty, and ultimately over a period of time delivers increased customer retention. Businesses must build communities with a broader goal of providing an effective platform to engage and support their customers and members and deliver consistent value.
Major websites are turning to automatic systems to moderate content as they tell their staff to work from home. YouTube, Twitter and Facebook are all relying on artificial intelligence and automated tools to find problematic material on their platforms. The tech giants admit this may lead to some mistakes – but say they still need to remove harmful content.
U.S. government officials are currently in discussion with a number of tech companies, including Facebook and Google, around how data from cell phones might provide methods for combating the ongoing coronavirus pandemic, according to a new Washington Post report. The talks also include health experts tracking the pandemic and its transmission, and one possible way in which said data could be useful is through aggregated, anonymized location data, per the report’s sources.
Google announced that it is launching a feature to let users transcribe conversations in other languages in real time using its Translate Android app. The transcribe feature will roll out shortly to support eight languages: English, French, German, Hindi, Portuguese, Russian, Spanish and Thai.
Microsoft-owned GitHub released its new mobile app as a free download for iOS and Android. The app for the popular code repository service is primarily designed to help developers manage projects while away from their PC, letting them organize tasks, give feedback on issues, respond to comments, and review and merge pull requests.
The northern English city of Manchester is the fastest-growing tech hub in Europe, measured by the rate of increase in venture capital funding, with investment jumping from 48 million pounds ($59 million) in 2018 to 181 million pounds in 2019, industry body Tech Nation said. As well as Manchester, Britain had four other cities in the European top 20: London, which ranked top in Europe, Bristol, Oxford, and Cambridge, the report said.
Earthquakes, storms, heat waves and floods have been leading causes of death from natural disasters during the past year, affecting all regions around the world. The most recent figures show that natural disasters caused losses of $131.7 billion in 2018 and affected millions of people around the world. While Mother Nature is unpredictable, several technologies promise to help with forecasting and prevention and allow responders to act sooner rather than later.
Over the next two years, 50% of organizations will experience increased collaboration between their business and IT teams, according to Gartner, Inc. The dispute between business and IT teams over the control of technology will lessen as both sides learn that joint participation is critical to the success of innovation in a digital workplace
Artificial Intelligence will gain a firmer foothold in businesses across multiple sectors this year, according to a report by the International Data Corporation on the ‘Top 10 Artificial Intelligence Predictions 2020 and Beyond for the Indian Market.’ The report stated that AI adoption is on the rise, especially in terms of gaining valuable insights for business in the data-driven economy. Artificial Intelligence will be leveraged by businesses to streamline unorganized data to gain valuable insights.
The shared services or global in-house center (GIC) model has undergone significant change in recent years, evolving from low-cost service provider to change agent, and moving from largely an arbitrage play to innovator. Societe Generale’s Global Solution Centre (SG GSC) is a success story example. Over the past five years, the center has evolved into a strategic and value-adding partner for the global bank, with full delivery ownership and end-to-end accountability for the services delivered, with a clear focus on driving outcomes
This blog describes how to do scalability testing of web applications that are deployed using Azure Kubernetes Service (AKS). It is absolutely important to test both horizontal and vertical scaling of applications to ensure consistent user experience.
This case study describes how we enabled a software maker to expand test coverage and execute 650+ test cases for every daily build through automation, compared to less than 60 test cases, which used to take manual effort by 5 people over 2 days.
Push notifications are messages that are typically used to update customers and users about any important changes, updates, or status through their mobile / desktop devices. These messages can be of a generic nature or personalized for a specific user. This blog presents an overview of push notifications, and describes its different components and features.
Would you like to have an access management system that doesn’t require repeated user authentication? Learn how to implement Keycloak, open source solution for Identity and Access Management (IAM).
In this blog post, a detailed step-by-step process illustrates how to practically implement DevOps with an automated Build-Integrate-Test-Release pipeline.
Be the Change, Walk the Talk : We launched an innovative initiative to promote United Nation’s Sustainable Development Goals (SDG) through a booklet to share daily actions related to 17 SDGs. Through this booklet, we hope to make all our employees ambassadors of Sustainable Development at home, at work, and in society with 170, easy-to-follow actions as part of their day-to-day life.
International Women’s Day & Sehat Month: We hosted numerous activities to celebrate the International Women’s day, with a specific emphasis on good health & well-being. We organized a health camp and offered free screening for all our women employees. We also conducted a session on ‘mindfulness’ to reduce stress, and improve quality of life, in which a counselling psychologist shared her insights on how to tackle serious mental health conditions such as ‘clinical depression’ with our employees.
Tree of Gratitude: We launched ‘Tree of Gratitude’ an innovative drive to spread positivity among all our employees. We encouraged them to recognize their colleagues to whom they feel grateful for any reason, and urged them to not reciprocate, but pay forward to others. We strongly believe such initiatives will go a long way in nurturing empathy, which is a critical success factor in collaborative environments.
Virtually Onboarding !! We are believers in happy welcoming of our new employees. Company values expand beyond the walls of the office and we make sure our new members feel welcome into that culture. Our virtual onboarding is smart, efficient, and fast too so that it hampers employee’s ability to perform their job. We have designed our induction program to bridge the physical distance virtually and productively.