Product Engineering

Speed & agility are critical product engineering needs

In a fast-changing landscape, software-driven businesses are struggling to deal with the dual threats of technology and business model disruption. Innovation is the only way to deal with challenges of disruption, and accordingly has become a top business priority. It is also increasingly becoming clear that speed of innovation is a critical product engineering need, that translates into agile development and achieving faster go-to-market times for MVP, Product 1.0, and rapid, incremental releases.

Product innovation is not one-off, but continuous

Gone are the days of a one-off, big bang type of successful product launch, and then relax and enjoy recurring revenues for a long time. In a disruptive environment with continuously evolving customer preferences and rapidly changing business needs (either due to regulation or technology change), software businesses don’t have the luxury of slow, once-in-a-while, upgrades or releases. Product innovation is no longer a one-off thing, but a continuous process.

Product innovation is not
one-off, but continuous

Distributed and collaborative innovation is a strategic business imperative


In a fast-changing technology landscape, it is virtually impossible for even software businesses to master new technologies and acquire sophisticated competencies in new architectural paradigms. Key to success in such a demanding environment is the ability to identify core competencies, and have the rigor, focus, and discipline to stick to them; and collaborate with strategic partners, who can who excel and innovate in their respective spheres, to fill gaps in technology/service capability. In a global environment, the partner could be located anywhere in the world, and businesses must develop the ability to deliver innovation in a collaborative, distributed manner.

Building products for an open, platform ecosystem

Software businesses no longer operate in a world, where they build and support standalone products to address a specific business need. Business boundaries are fast disappearing, with seamless collaboration between diverse players across the enterprise value chain. Thanks to emerging technologies, there is unprecedented consumerization, that poses tremendous challenges for product innovation, but also offers new opportunities to create value-added services. In this scenario, it will no longer suffice to focus only on features and functionality, but software businesses must design products for a platform ecosystem, where multiple products and devices coexist and interact with each other; Performance, scalability, and other non-functional aspects such as interoperability, security, and integrations become critical architectural considerations in an open, platform ecosystem.

Building products for an open, platform ecosystem


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