Product Innovation in the Digital Era
Speed, Knowledge Continuity, and Collaboration define product innovation in the digital era
In a fiercely competitive business landscape, speed, continuity, and collaboration are key, strategic advantages. Software-driven businesses must have an ecosystem of product innovation partners, that can enable them to innovate faster, cut down time-to-market, and deliver continuous business value.
With it’s unique co-Innovation platform TOP CloudTM, coMakeIT helps businesses realize their product innovation goals, stay in control of their innovation roadmaps, and meet the continuous challenge of technology and business model disruption
Excellence in all value disciplines is a pre-condition for product excellence
Michael Tracey and Fred Wiersema’s famous Value-Discipline model, first introduced in 1993, proposed that to be competitive(the minimum threshold), an enterprise must be competent in all three value disciplines of operational excellence, customer intimacy, and product leadership; but to be a market leader, an enterprise must excel in just any one discipline. They argued with great success that excellence in any one discipline is incompatible with excellence in others.
Over the past two decades, successful digital unicorns such as Amazon, Google, and Facebook have successfully demonstrated that it is possible to excel in all value disciplines, and an unrelenting focus on delivering customer value is the only thing that can help a business attain and sustain market leadership in an enormously competitive business landscape.
Product companies must realize that it is no longer good enough to excel in any one value discipline, and be just competent in other disciplines. Excellence across all value disciplines is a necessary pre-condition for product excellence.
A robust ideation and incubation process is critical to translate abstract ideas and vision into cutting-edge software products and services. Our Product Incubation services include Product Visioning, System Architecture and Design, Experience Design, and Minimum Viable Product (MVP).
To meet the challenges of continuous disruption in a ?ercely competitive landscape, product businesses must have the capability for continuous product innovation. Our Product Development services include Product 1.0, Collaborative Product Development, and Digital-native Application development.
Sustained product excellence demands consistency in product quality and performance. We believe that software quality is much more than engineering and functional quality, and must encompass key non-functional aspects such as performance and security, which are critical for overall product experience. Our Product Assurance services are complimentary to the internal functional testing capabilities of product organizations, and include Non-functional Testing, Test Automation, and TestOps.
We fully understand the needs of product companies across the product lifecycle. Our Product Support services are designed to help product companies meet the needs of their customer landscape and include Implementation Services, Sustaining Engineering Services, and Support Services.